From Setbacks to Success: Unlock the Blueprint for Next-Level Performance

A COLONEL &

A COWBOY

Strategies of the Elite

"When I first started the program, I had maybe 60 connections on LinkedIn but after using this process, I was able to grow that network to over 600 in just 5 weeks and land my dream job in sales working for a company that values me."

Gordon

"When I started the program, I was earning $48K at my previous position but now I am making $75K plus an annual $10K bonus at my dream job."This program changed my life."

Melanie

"I didn't just find a job, it changed my life. I had to lean in and trust the process quite a bit because this is not about just getting a job... it changed my career and my life. I am making substantially more money, 1.5X my original income."

Christina

A COLONEL &

A COWBOY

Strategies of the Elite

From Setbacks to Success:
Unlock the Blueprint for
Next-Level Performance

"When I first started the program, I had maybe 60 connections on LinkedIn but after using this process, I was able to grow that network to over 600 in just 5 weeks and land my dream job in sales working for a company that values me."

Gordon

"When I started the program, I was earning $48K at my previous position but now I am making $75K plus an annual $10K bonus at my dream job."This program changed my life."

Melanie

"I didn't just find a job, it changed my life. I had to lean in and trust the process quite a bit because this is not about just getting a job... it changed my career and my life. I am making substantially more money, 1.5X my original income."

Christina

We Are On A Mission To Help You Unlock Elite-Level

Success By Mastering Your Mindset, Mission & Process

An inspirational story of overcoming extraordinary setbacks to become a World Champion, "A Colonel & A Cowboy" is the story of rodeo great Stran Smith & US Army Colonel (retired) J. Craig Flowers. 

Stran's journey from adversity to becoming a champion embodies resilience and determination, while Colonel Flowers draws on decades of leadership experience supporting the world’s most elite teams.

Through dramatic, real-life storytelling, humor, and wisdom, these two native Texans weave together an extraordinary analysis of what it takes to go from great to elite. Centered on Mission, Mindset, and Process, their insights provide a powerful blueprint for anyone striving to achieve excellence, overcome challenges, and lead with purpose.

We Are On A Mission To
Help You Unlock Elite-Level

Success By Mastering Your Mindset, Mission & Process

An inspirational story of overcoming extraordinary setbacks to become a World Champion, "A Colonel & A Cowboy" is the story of rodeo great Stran Smith & US Army Colonel (retired) J. Craig Flowers. 

Stran's journey from adversity to becoming a champion embodies resilience and determination, while Colonel Flowers draws on decades of leadership experience supporting the world’s most elite teams.

Through dramatic, real-life storytelling, humor, and wisdom, these two native Texans weave together an extraordinary analysis of what it takes to go from great to elite. Centered on Mission, Mindset, and Process, their insights provide a powerful blueprint for anyone striving to achieve excellence, overcome challenges, and lead with purpose.

Meet Stran T Smith & J. Craig Flowers

World Champion Cowboy, Retired US Army Colonel, Business Leaders & Bestselling Authors

J. Craig Flowers is a 4th generation native Texan who served over 25 years in the US Army. A Texas Christian University alum and baseball player, his final military assignment was at West Point. Founder of the Sideline Leadership Company, he works with CEOS, NCAA Coaches, educators, and other industry leaders, sharing how the most elite teams on earth behave to win. As a keynote speaker, Craig uses humor and storytelling to connect to audiences. Craig is often referred to as the "Paul Harvey of the Texas Hill Country."

Stran T Smith is a World Champion Cowboy who spent 20 years rodeoing professionally. He is a 5th generation Texas rancher, Texas Cowboy Hall of Fame inductee, and co-founder of STS Ranchwear. Stran has become an inspirational figure in the sport of rodeo and beyond, sharing his faith and his remarkable story of overcoming unbelievable setbacks and personal loss, all on his journey to achieve his dream of winning on the world stage & in life.

Meet Stran T Smith 
& J. Craig Flowers

World Champion Cowboy, Retired
US Army Colonel, Business
Leaders & Bestselling Authors

J. Craig Flowers is a 4th generation native Texan who served over 25 years in the US Army. A Texas Christian University alum and baseball player, his final military assignment was at West Point. Founder of the Sideline Leadership Company, he works with CEOS, NCAA Coaches, educators, and other industry leaders, sharing how the most elite teams on earth behave to win. As a keynote speaker, Craig uses humor and storytelling to connect to audiences. Craig is often referred to as the "Paul Harvey of the Texas Hill Country."

Stran T Smith is a World Champion Cowboy who spent 20 years rodeoing professionally. He is a 5th generation Texas rancher, Texas Cowboy Hall of Fame inductee, and co-founder of STS Ranchwear. Stran has become an inspirational figure in the sport of rodeo and beyond, sharing his faith and his remarkable story of overcoming unbelievable setbacks and personal loss, all on his journey to achieve his dream of winning on the world stage & in life.

This book is a powerful guide for anyone striving to achieve next-level success. Through compelling storytelling and actionable insights, "A Colonel & A Cowboy" reveals how the world's most elite overcome setbacks, master their mindset, and execute their mission. With its blend of inspiration & strategy, this book equips you with the tools to win in life and help others do the same.

Why Would We Share Our Insights With You?
There Are Three Main Reasons...

First, we want to inspire and empower you through great storytelling & real-life examples of overcoming setbacks and achieving greatness. Stran and Craig share their personal journeys to show how the most elite in the world behave to win in life, offering a message of hope and resilience.

Second, we want to equip leaders, coaches, parents, and educators with actionable strategies that drive elite-level success. By exploring Mission, Mindset, and Process, this book delivers the tools you need to elevate your performance and help others reach their full potential.

Finally, we want to connect and relate to you with an entertaining and inspirational message that speaks to the challenges we all face. This is the message America needs right now—a reminder that through focus and determination, greatness is within reach for everyone.

This book is a powerful guide for anyone striving to achieve next-level success. Through compelling storytelling and actionable insights, "A Colonel & A Cowboy" reveals how the world's most elite overcome setbacks, master their mindset, and execute their mission. With its blend of inspiration & strategy, this book equips you with the tools to win in life and help others do the same.

Why Would We Share Our Insights With You? There Are Three Main Reasons...

First, we want to inspire and empower you through great storytelling & real-life examples of overcoming setbacks and achieving greatness. Stran and Craig share their personal journeys to show how the most elite in the world behave to win in life, offering a message of hope and resilience.

Second, we want to equip leaders, coaches, parents, and educators with actionable strategies that drive elite-level success. By exploring Mission, Mindset, and Process, this book delivers the tools you need to elevate your performance and help others reach their full potential.

Finally, we want to connect and relate to you with an entertaining and inspirational message that speaks to the challenges we all face. This is the message America needs right now—a reminder that through focus and determination, greatness is within reach for everyone.

Oh Yeah... There's FREE Bonuses too...

We wrote this book to not only inspire and motivate you to achieve elite success, but to also provide a 
tremendous amount of value... so we're throwing in FREE bonuses as well!

FREE BONUS GIFT #1:

The Sideline Leadership Guide: Instructive vs. Constructive Approaches

This PDF graph & guide breaks down the key differences between instructive and constructive leadership styles, highlighting what works and what doesn’t when leading others. Learn how to inspire trust, foster growth, and create a winning team dynamic by implementing proven strategies from elite performers.

FREE BONUS GIFT #2:

What Arena Are You In: Identifying Your Leadership Traits Guide

This insightful PDF guide helps you evaluate the positive and negative traits of leaders, allowing you to reflect on where you stand and how you can improve. Discover actionable steps to move into the arena of elite leadership and maximize your impact on those you lead.

FREE BONUS GIFT #3:

Behind the Scenes: 10 Facts About Stran & Craig You Didn’t Know

This exclusive resource gives you a deeper look into the lives of Stran Smith & Craig Flowers, revealing 10 fascinating facts about their journeys, experiences, and lessons learned along the way. Gain a new perspective on what shaped their success and the insights they share in their book!

FREE BONUS GIFT #4:

Exclusive Discount: STS Ranch 1930 Remnant Cologne

Experience the rugged sophistication of the STS Ranch 1930 Remnant Cologne line with an exclusive discount code. Inspired by the spirit of resilience and elite craftsmanship, this signature fragrance embodies the essence of strength and refinement. As a special gift, we’re bringing you a chance to enjoy this premium cologne at a discounted price.

Oh Yeah... There's
FREE Bonuses too...

We wrote this book to not only inspire and motivate you to achieve elite success, but to also provide a tremendous amount of value... so we're throwing in FREE bonuses as well!

FREE BONUS GIFT #1:

The Sideline Leadership Guide: Instructive vs. Constructive Approaches

This PDF graph & guide breaks down the key differences between instructive and constructive leadership styles, highlighting what works and what doesn’t when leading others. Learn how to inspire trust, foster growth, and create a winning team dynamic by implementing proven strategies from elite performers.

FREE BONUS GIFT #2:

What Arena Are You In: Identifying Your Leadership Traits Guide

This insightful PDF guide helps you evaluate the positive and negative traits of leaders, allowing you to reflect on where you stand and how you can improve. Discover actionable steps to move into the arena of elite leadership and maximize your impact on those you lead.

FREE BONUS GIFT #3:

Behind the Scenes: 10 Facts About Stran & Craig You Didn’t Know

This exclusive resource gives you a deeper look into the lives of Stran Smith & Craig Flowers, revealing 10 fascinating facts about their journeys, experiences, and lessons learned along the way. Gain a new perspective on what shaped their success and the insights they share in their book!

FREE BONUS GIFT #4:

Exclusive Discount: STS Ranch
1930 Remnant Cologne

Experience the rugged sophistication of the STS Ranch 1930 Remnant Cologne line with an exclusive discount code. Inspired by the spirit of resilience and elite craftsmanship, this signature fragrance embodies the essence of strength and refinement. As a special gift, we’re bringing you a chance to enjoy this premium cologne at a discounted price.

How To Claim Your Bonuses After You Order The Book:

1

Click the button below to order 
the book, A Colonel & A Cowboy
on Amazon.

2

Copy your Amazon order # 
and head back to this page.

Having trouble locating your order #? 
Please click HERE  for more instructions 
on how to locate.

3

Submit the form below to 
claim your FREE bonuses!

How To Claim Your Bonuses
After You Order The Book:

1

Click the button below to order 
the book, A Colonel & A Cowboy
on Amazon.

2

Copy your Amazon order # 
and head back to this page.

Having trouble locating your order #? 
Please click HERE  for more instructions 
on how to locate.

3

Submit the form below to 
claim your FREE bonuses!

Praise For "A Colonel & A Cowboy" and Stran & Craig...

“Psalms 37:23 tells us, ‘The steps of a good man are ordered by the Lord, and He delights in His way.’ When I think about what it means to be a good man, I think of men like Stran Smith and Colonel Craig Flowers. Men who are devoted to faith, family, and building a better world for the next generation. A better world tomorrow will not happen by accident. It will require an effective game plan & the courage to diligently carry that plan out every day.

In the pages of this book, 'A Colonel & A Cowboy,' you will not only read the strategies that make a better world possible but learn from the firsthand experiences of men who possessed enough grit and determination to refuse to quit until the mission was accomplished and the goal achieved. No matter the challenges you are facing, goals you are pursuing, or motivation you need, this book contains the road map that will get you there.

You will be encouraged, challenged, and inspired, but most of all, you will become a part of the elite few who are willing to make the commitment to keep moving forward, always believing that better is possible.”

~ Matthew Hagee, Lead Pastor Cornerstone Church (San Antonio, Texas)

“I have had the pleasure of observing Colonel (Retired) Craig Flowers for the past 35 years. Simply stated, he is the ‘real deal’: authentic, purpose-driven, and incredibly inspirational. As a true student of leadership in high-performing outfits, he shares his vast experience in this wonderful primer.” 

~ Lieutenant General (Retired) Lawson W. Magruder III, Author of "A Soldier’s Journey Living His Why: Inspired by a Little Green Book" & Co-author of "Of Their Own Accord: A Company of Army Rangers Changing Lives in Changing Times"

“They say never meet your heroes because they might disappoint you, but Stran’s character wouldn’t allow that. Our relationship has gone from me looking up to him when I was younger and just starting out, to us being friends, and now getting to call him family. Whether it's in life or in the arena, when the chips are down, he’s one of the guys I want in my corner. 

This book will not only give you a blueprint for how to be a champion, but how to be a champion who can look at themselves in the mirror every morning and like what they see. There are no shortcuts in life, but if you want to get to your goals faster, the strategies in this book will help you avoid pitfalls and discover the tactics that’ll help make you a champion and a leader.” 

~ Trevor Brazile, 26-time World Champion Cowboy

“Leadership isn’t some abstract set of tenets for these two men, but rather a suite of core values and meticulously applied principles that they embody and put to work each and every day. With an artesian well of life and wisdom between them, Smith and Flowers draw upon their vast array of experiences leading, serving, competing, and teaching at the highest levels of the military, professional sports, and business to share what really makes successful leaders tick. 

 Grounded by their faith, uncompromising in their self-discipline, and inspired by service to God and Country, the Colonel and the Cowboy offer a pragmatic and clear-eyed view of leadership that is simply second to none.”

~ Carter Smith, Retired Executive Director, Texas Parks & Wildlife Department

Praise For "A Colonel & A
Cowboy" and Stran & Craig...

“Psalms 37:23 tells us, ‘The steps of a good man are ordered by the Lord, and He delights in His way.’ When I think about what it means to be a good man, I think of men like Stran Smith and Colonel Craig Flowers. Men who are devoted to faith, family, and building a better world for the next generation. A better world tomorrow will not happen by accident. It will require an effective game plan & the courage to diligently carry that plan out every day.

In the pages of this book, 'A Colonel & A Cowboy,' you will not only read the strategies that make a better world possible but learn from the firsthand experiences of men who possessed enough grit and determination to refuse to quit until the mission was accomplished and the goal achieved. No matter the challenges you are facing, goals you are pursuing, or motivation you need, this book contains the road map that will get you there.

You will be encouraged, challenged, and inspired, but most of all, you will become a part of the elite few who are willing to make the commitment to keep moving forward, always believing that better is possible.”

~ Matthew Hagee, Lead Pastor Cornerstone Church (San Antonio, Texas)

“I have had the pleasure of observing Colonel (Retired) Craig Flowers for the past 35 years. Simply stated, he is the ‘real deal’: authentic, purpose-driven, and incredibly inspirational. As a true student of leadership in high-performing outfits, he shares his vast experience in this wonderful primer.” 

~ Lieutenant General (Retired) Lawson W. Magruder III, Author of "A Soldier’s Journey Living His Why: Inspired by a Little Green Book" & Co-author of "Of Their Own Accord: A Company of Army Rangers Changing Lives in Changing Times"

“They say never meet your heroes because they might disappoint you, but Stran’s character wouldn’t allow that. Our relationship has gone from me looking up to him when I was younger and just starting out, to us being friends, and now getting to call him family. Whether it's in life or in the arena, when the chips are down, he’s one of the guys I want in my corner. 

This book will not only give you a blueprint for how to be a champion, but how to be a champion who can look at themselves in the mirror every morning and like what they see. There are no shortcuts in life, but if you want to get to your goals faster, the strategies in this book will help you avoid pitfalls and discover the tactics that’ll help make you a champion and a leader.” 

~ Trevor Brazile, 26-time World Champion Cowboy

“Leadership isn’t some abstract set of tenets for these two men, but rather a suite of core values and meticulously applied principles that they embody and put to work each and every day. With an artesian well of life and wisdom between them, Smith and Flowers draw upon their vast array of experiences leading, serving, competing, and teaching at the highest levels of the military, professional sports, and business to share what really makes successful leaders tick. 

 Grounded by their faith, uncompromising in their self-discipline, and inspired by service to God and Country, the Colonel and the Cowboy offer a pragmatic and clear-eyed view of leadership that is simply second to none.”

~ Carter Smith, Retired Executive Director, Texas Parks & Wildlife Department

Here's Everything You Get 
With Your Book Purchase:

  • Our brand-new book, packed with tons of value that will not only inspire you to overcome challenges and reach your full potential, but also equip you with proven strategies to lead, succeed, and make an impact in every area of your life!
  • BONUS GIFT #1: The Sideline Leadership Guide - Instructive vs. Constructive Approaches
  • BONUS GIFT #2: What Arena Are You In - Identifying Your Leadership Traits Guide
  • BONUS GIFT #3: Behind the Scenes - 10 Facts About Stran & Craig You Didn’t Know
  • BONUS GIFT #4: Exclusive Discount - STS Ranch 1930 Remnant Cologne

Thanks for taking the time to read this page, and we look forward to hearing your thoughts on the book!

Stran Smith &  J. Craig Flowers

Here's Everything You Get 
With Your Book Purchase:

  • Our brand-new book, packed with tons of value that will not only inspire you to overcome challenges and reach your full potential, but also equip you with proven strategies to lead, succeed, and make an impact in every area of your life!
  • BONUS GIFT #1: The Sideline Leadership Guide - Instructive vs. Constructive Approaches
  • BONUS GIFT #2: What Arena Are You In - Identifying Your Leadership Traits Guide
  • BONUS GIFT #3: Behind the Scenes - 10 Facts About Stran & Craig You Didn’t Know
  • BONUS GIFT #4: Exclusive Discount - STS Ranch 1930 Remnant Cologne

Thanks for taking the time to read this page, and we look forward to hearing your thoughts on the book!

Stran Smith &  J. Craig Flowers

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